Team
Helping Create Successful Outcomes Through Market Cycles
Wealth Team
Paula Reynolds, Founder and CEO
Investment Advisor Representative
Paula Reynolds is an independent fiduciary dedicated to providing clients with top-rated financial solutions backed by industry-leading strength and innovation. Through her partnership with Simplicity Wealth, Paula offers institutional-level investment management—traditionally accessible only to the ultra-wealthy—tailored to meet the needs of individuals at all levels of wealth. Whether you’re affluent or just beginning your financial journey, Paula’s personalized approach ensures that your financial strategies align with your unique goals.
With over 30 years of experience in financial services, Paula specializes in simplifying the complexities of investing. She collaborates closely with clients to design secure, adaptable plans that evolve with life’s changes and market conditions. Backed by proactive monitoring and adjustments, Paula ensures her clients remain on track to achieve lasting financial success.
Investment Team
Thomas Rozman, CFA®, CAIA®
Chief Investment Officer
Mr. Rozman is responsible for leading the Investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. Mr. Rozman earned an M.B.A. from the University of Chicago Booth School of Business and a B.A from St. Olaf College.
Rosie Riley
Head of Operations
Ms. Riley is responsible for leading the Operations team for Simplicity Wealth. She has spent more than 20 years in the financial services space. Prior to Simplicity, Ms. Riley was the President and CEO of HighImpact Consulting LLC, a consulting firm dedicated to optimizing efficiencies for financial services firms. Ms. Riley earned her B.A. from University of Northwestern, St. Paul, with a degree in Business Administration and Management.
Values
Helping our clients remain confident knowing they have an investment team behind them that is dedicated to:
Fiduciary Responsibility
As a fiduciary we are held to the highest standards of conduct and will always act in our clients’ best interests. Our recommended strategies will take an objective and holistic approach, suitable for each person’s financial situation.
Engaged Partnership
As a financial partner, we will implement agreed-upon financial strategies, perform ongoing reviews, and rebalance investment accounts to help keep our clients’ plans on track. We will meet to evaluate each plan’s progress, discuss each person’s specific needs, and make any strategic adjustments.
Complete Transparency
We provide complete transparency of each client’s investment strategy. We provide regular account updates, and clients may view investment performance, allocations, holdings, trades, dividends, and more through our secured portal.
Professional Execution
Our planning, operations, and investment specialists work in concert with an investment committee and insurance specialists to provide additional professional management resources to our clients.